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Programming

Programming

For software development, the Power Macintosh is not only the highest performance development platform, but it's a platform that brings out the best in your products. From a purely technical standpoint, seating your development team behind Power Macintosh computers will result in more efficient programming because of three reasons - power hardware, power innovation, and power tools. (For a summary of the business reasons to develop on the Macintosh platform, see the B.I.T.S. home page.)

-> Powerful RISC-based Power Macintosh hardware. With Power Macintosh systems outperforming equivalent Pentium-based computers by an average of 2.2 times (Source: Intel Labs 12/99), it's safe to say that programmers on Power Macintosh computers will spend significantly less time waiting for programs to recompile than Pentium-using peers.

-> Fast innovation. Apple has a decade-long track record of rapid delivery of new technologies through the Mac OS Toolbox. Toolbox extensions such as QuickTime (time-based media), QuickDraw GX (graphics and printing), QuickDraw 3D (3D graphics), QuickTime Conferencing (video conferencing), AppleScript (scripting), and Apple Guide (intelligent help system) are providing you with more ways to improve and differentiate your products.

-> Best cross-platform development tools. Apple's efforts to increase the number of cross-platform technologies and tools is making it easier and more economical for Macintosh developers to deploy and market products to users on other computer platforms.

In a recent Apple-sponsored survey of multi Platform developers, almost three-fourths expressed a conviction that the Macintosh platform results in superior products for end users. The reasons behind this belief are two-fold.

First, the rich set of capabilities built into even low-end Macintosh computers enables developers to raise the quality bar in designing software. Every Macintosh computer has a GUI, high resolution color graphic capabilities, and multimedia playback capabilities built-in.

Second, because of the Macintosh platform's well-documented user interface guidelines, it's easier to design a user interface that really works. By following the spirit of these guidelines, you'll end up with an easy-to-use product that will cost you less to support.

And finally, Apple's focused effort to bring a wider variety of tools to the platform is making it easier for you to efficiently deliver applications to your customers on multiple platforms.

Whether you require custom programs written or would like to learn to program in this leading edge environment, B.I.T.S. can provide you with what you need.

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